‘Old’ skills and new skills are mutually beneficial

You use the core skills to dig out a story and you use your new media skills to communicate it with your readers. They are non-competing. This is where I think much of the debate is wrong. It’s not a case of one or the other, they are mutually beneficial.

One set is for sourcing news, the other is for communicating it.

From a post I wrote for journalism.co.uk’s TNTJ blog. The debate topic for August is “What skills do new journalists need?”. Read on…

Why journalists should be wary of Foursquare

I know where you are right now. No, I’m not skulking my way through hedgerows to watch your every move. You’ve just told me exactly where you are, on Twitter, using Foursquare.

PC World blogged “Why You’ll Use Foursquare“. I’m going to tell you why, if you’re a journalist, you shouldn’t.

Foursquare is usefully summarised by PC World:

You install an app on your location-aware phone. When you launch the app, the service figures out where you are, more or less. You’re presented with nearby locations, which are mostly businesses. If you’re in one of them, you pick it. If you’re not, you can create your own location.

From that location, you can “check in” by pressing a button. Optionally, you can type in a Twitter-sized message. This check-in alerts your friends on that service where you are. If you’ve connected Foursquare to Twitter or Facebook, messages are posted in your stream or on your wall telling of your location and status.

Whoever has the most check-ins at a specific location becomes the Mayor of that location. Other users can see who the Mayor is. And Foursquare awards “Merit Badges” based on where you’ve checked in and how often, such as “Gym Rat,” “Super Mayor” and “I’m on a boat!”

All very (un) entertaining. PC World then suggests that people will get sucked in by it because there will be incentives, like a free coffee if you become mayor of a coffee shop. It’s also argued that the interactive element – being able to chat to people nearby, leaving and reading reviews/recommendations, etc – will encourage people to join.

But is a free drink really worth letting everyone know your exact location all the time?

A tutor of mine sums up journalism as “if you’re pissing someone off then you’re probably doing a good job”. I’ve pissed a few people off with my writing. And those are just the ones I know about. The last thing I want is for my location to be constantly posted publicly on social networking sites. Being the mayor of my local pub and getting freebies would be nice, but picking shattered glass from the back of my head having been bottled by a former news-story subject would not.

This might all seem very cautious, but I’ve heard stories of irritated locals walking into newsrooms of the local paper to have a fist fight with a journalist. I’ve read and received angry letters, emails, and threats. There are plenty of instances where journalists have been attacked because of their journalism. Shall we not give nutters a head start on tracking us down?

How much does City of Lincoln Council spend on advertising in the Lincolnshire Echo?

UPDATE – 21/07/2010 – I have received clarification on the advert that cost £5,262.83. City of Lincoln Council said:

This amount was not all for advertising in the Echo, but as follows:
 
Lincolnshire Echo: £1,234.98 for part-page (large box) advert placed on 17/12/08 and 24/12/08 in the vacancies section

Grimsby Evening Telegraph:   £777.55   for the same advert on 24/12/08

Public  Finance Magazine and website: £3250.30 (same advert)
 
This advert was for 3 vacancies – Group Accountant & 2 Accountants (General Fund).

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I picked up on an investigation over on Help Me Investigate that is looking at how much local councils spend on placing mandatory public notices in local newspapers. Ventnor Blog discovered that between 2008-2009 the Isle of Wight Council spent £4k a week on advertising in the local press.

Given that the Lincolnshire Echo is the only newspaper covering Lincoln, I thought I’d chip in to this investigation and see how much City of Lincoln Council spent advertising with the Echo, via a freedom of information request. The total cost from between January 1st 2009 and December 31st 2009 was £31,599.72.

This breaks down as £18,025.20 on staff advertisements, £1,693.25 on ‘general advertisments’, £1,970.42 on ‘unidentified advertising’, and £9,910.85 on a total of 43 public notices.

The general and unidentified advertising was marked with “no other information available”. For the council to look into these adverts in detail it “would entail a manual search by the departments concerned and would therefore incur a cost,” they said in an email. This is a cost I can’t incur, but the University of Lincoln does house the Lincolnshire Echo’s archives – so I may see if I’m allowed to dig out the issues in which the unidentified adverts feature.

Looking at the detailed breakdown, nothing particularly stands out. Most of the costs incurred seem normal, especially when compared to Ventnor Blog’s discovery. One thing to pick out is an advert that cost £5,262.83. The text alongside says “accountants/group accountant” and is for “Financial Services”. I’ve emailed the council to find out more information about this specific advert.

If I’ve got this right then you can see the detailed breakdown for yourselves. Let me know if you spot anything I’ve missed.